About Rosemary
Rosemary Morrison is a trusted business advisor, with more than 20-years industry experience she has “been there and done that” - her knowledge and hands-on approach to business means that Directus clients get things done!
Accredited by The Chartered Management Institute (CMI), Rosemary is a Certified Management Consultant (CMC) as well as a qualified Business Counsellor and holds a Chartered Institute of Marketing (CIM) Postgraduate Diploma in Marketing and is a Fellow of the CIM, (FCIM)
Working with Rosemary, you have a partner, an advocate, someone to support you at every stage and answer every question. Whether you have years of business experience, or you are a complete novice, Rosemary is there to inform, guide, direct, prompt, inspire, or just use as a “sounding board” from day one.
Rosemary’s previous business experience includes food retail & outside catering,(in her twenties & thirties), holiday lets, crowdfunding her children’s book, (co-written with her husband!), & her consultancy business, Directus (Established in 2002)
Rosemary is an experienced trainer, consultant and mentor with the following areas of expertise:
- Business Start-Up
- Business Growth
- Wide sector experience, especially Food and Drink
- AI for Business
- Marketing
- Route to Market
- Delivering training through the medium of a translator (including sign language)
- Private and Public Sector Clients
Rosemary was formerly a business trainer or consultant with:
- The Go Succeed Programme (various agencies)
- Belfast Met - Introduction to AI Tools for Neurodivergent Learners
- Women in Business – 'Make Money for Yourself' and 'Explore it' Programmes
- Women in Business – Mentoring Programme
- East Belfast Enterprise - Feel Good with Food Programme
- Ards Business Hub-delivering her bespoke business programme “Six Steps To Business Success”
- AKU Training - Strategic Planning for Invest NI client companies
What People Say
I really enjoyed working with Rosemary! She motivated me and got me working to my best potential. She got me signed up as a client of Invest Ni and helped me win a grant from TechStart Ni. The benefits of working with Rosemary have encouraged my business to scale and go into the right direction of success!
I hope to work again with Rosemary in the future as my business grows!
Rosemary is a true professional and embraced me as her client in a friendly and warm way but still holding me accountable to the decisions I was making. Her listening ear and thoughtful advice comes from a world of experience in self-employment and she always has my best interests at heart. She champions myself and my business and truly understanding the logistics of what it means to be a business owner...
The advice and knowledge Rosemary shared proved invaluable. Her practical guidance, attention to detail and genuine willingness to help gave me the confidence to move forward and turn my ideas into reality. I always felt that she genuinely cared about helping me succeed.
I cannot thank Rosemary enough for everything she has done. I would highly recommend her to anyone looking for expert business support, advice and encouragement. She is a true professional and a pleasure to work with.
Rosemary has guided me in many ways over the years and I know I can always pick up the phone to seek support as and when I need it in my growing business.
Thank you Rosemary, you are a star!
Rosemary is an extremely talented business mentor and I would highly recommend working with her. I am so grateful for all the advice and time that she has put into my business over the past 18 months- it would not be where it is today without her support.
I genuinely don’t know what I would have done without Rosemary.
When I found out I was pregnant, I went straight into panic mode. As a sole trader, my head was spinning with questions about how I’d step away, what would happen to my clients, and whether everything I’d built would just stall but Rosemary came in at exactly the right time. She made things feel a lot less overwhelming and a lot more in control.
Rosemary has a really steady, no-nonsense way about her but in the best way. She keeps you focused and moving without adding pressure. I’m so grateful for her support through all of this. It made a massive difference at a time when I really needed it and I will definitely be looking forward to working with her again in the future.
Rosemary has a really steady, no-nonsense way about her but in the best way. She keeps you focused and moving without adding pressure. I’m so grateful for her support through all of this. It made a massive difference at a time when I really needed it and I will definitely be looking forward to working with her again in the future.
